The newest version of Grand Theft Auto allows players to experience sex with a prostitute from a first-person perspective.
What's more, players of the massively popular video game may also then beat the woman up.
It's all made possible in the revamping of the 2013 game for the newer Playstation 4 and Xbox One consoles.
Previous to this new version, which launched in New Zealand on Tuesday with an R18 rating, prostitutes did exist in the game, but the player's sexual encounters with them was not explicitly visible.
Now, with new first-person mode, there's no hiding it.
"Picking up a prostitute in first person in Grand Theft Auto V is a legitimately upsetting experience," wrote @AlecJKM on Twitter.
And Alec wasn't the first, nor will he be the last, to think so.
Not with players' new ability to watch from behind the wheel of their stolen car as a prostitute performs oral sex on them.
The player may then experience in first-person the act of having sex with that prostitute as she moans and says very X-rated things.
The icing on this controversial cake is the ability players have to then gruesomely murder their prostitute and take back their money.
As shocking as all that may be, though, this isn't Rockstar Games' first time trying to gin up sales using sex and violence.
The company has always offered players the chance to live like sex-crazed murder-hungry criminals. And its always worked out quite well for them.
Grand theft Auto
is, after all, the best selling game of all time.
In September of last year, after the first iteration of GTA V was released, it made a billion dollars in just three days.
What will happen now that the game has become even more realistic? Rockstar probably had a good idea leading up to Tuesday's re-release.
"It's a very intense, in-your-face experience ... literally," Rob Nelson, the Animation Director on GTA V, told gaming site IGN.
"Obviously, we felt like one of the most compelling things you could do to make an experience people have had before feel different was the new first-person mode."
"This new mode gives players the chance to explore the world of Los Santos and Blaine County directly through the eyes of their character, revealing all the world's glorious details in an entirely new way," Rockstar said.
- Daily Mail