Kardashian insiders have promptly poured cold water on wild rumours Kanye cheated on his wife with YouTuber Jeffree Star.
After reports that "divorce is imminent" for the embattled pair, it didn't take long for whispers to swirl on social media that the rapper had been unfaithful to his reality star wife.
A source close to the couple has since told E! News: "There is absolutely no truth to Jeffree and Kanye rumours."
But Star himself isn't helping the matter, fuelling the fire with a cheeky Instagram post referencing Kanye's Sunday Service venture.
"I'm ready for Sunday Service," he quipped to his more than seven million followers earlier today. He also shared a video of himself claiming to be in Wyoming, where Kanye also lives.
"I am here in the beautiful state of Wyoming," he said in the video.
"Hi snow in the background, and today I woke up and um, it's been a very interesting day."
Following this week's bombshell divorce reports, a different source revealed to NBC News that Kim and Kanye are dealing with "regular relationship issues" and "There is no one else involved."
They also claimed the pair have "barely spent any time together" for months.
"They've seen each other for the sake of the kids, but have been living separately. Kim knows the marriage is over. She's known for a while," the source said.
It comes after several insiders revealed Kim has hired divorce lawyer to the stars Laura Wasser.
"They are keeping it low-key but they are done," said a source.
"Kim has hired Laura Wasser and they are in settlement talks."
The news hasn't exactly come as a shock to fans who have pointed to a series of worrying signs throughout the past year.
KANYE'S PRESIDENTIAL BID
Kanye's bid to oust Donald Trump as US President brought some of the couple's most private issues into the spotlight.
It was reported that Kim was "not happy" about the rapper throwing his hat into the ring.
Then came a now-infamous campaign speech at a rally in North Charleston, South Carolina. An emotional Kanye, wearing a bulletproof vest, revealed he and Kim had considered an abortion when she was pregnant with North, their first child. Crying, he said: "I almost killed my daughter."
PHOTO THAT STARTED IT ALL
Following the rally, among a string of now-deleted tweets, Kanye, 43, slammed both Kim and his mother-in-law Kris Jenner, claiming they tried to "lock me up".
A photo of Kim meeting with rapper Meek Mill to discuss prison reform back in 2018 at a hotel in Los Angeles was also unearthed during the infamous barrage of tweets – suggesting the rapper had believed his wife had been unfaithful.
West shocked fans when he claimed that he had been "trying to get divorced" from Kim since the meet-up at the Waldorf in Beverly Hills, suggesting something untoward took place and she was "out of line".
He wrote: "Meek is my man and was respectful That's my dog Kim was out of line I'm worth 5 billion dollars and more than that through Christ. But ya'll ain't listen to MJ and now ya'll believe them?"
The photo which emerged as a result of the fiery tweet shows Kim and the 33-year-old rapper, real name Robert Rihmeek Williams, joined by philanthropist Clara Wu at a rooftop restaurant, where they are believed to have discussed prison reform – a cause they both support passionately.
Responding to Kanye's wild claim, Mill wrote: "Sh*t is cappp cmon," which is slang for lies.
Later, when the photo emerged, Mill added to followers: "Being around the wrong environment and wrong people will make you forget your worth! Stay focused."
It came after Kim received glowing praise from Mill last year, with the rapper calling her a "friend" and hailing her for her work on prison reform.
Hollywood Life reported last month that the stars were "struggling to stay together as a couple".
However, the celeb site's insider claimed Kim is unlikely to formalise the split.
It said: "It doesn't seem like she'll ever actually file for divorce, at least anytime soon.
"They really are living separate lives right now and have for a while."
In July, a few days after the disastrous presidential rally, the rapper said in now-deleted tweets that he had been trying to "get divorced" for two years.
He also claimed Kim and her mum Kris Jenner – who he had appeared to liken to North Korean dictator Kim Jong-un by calling her Kris Jong-un – were trying to "lock him up".
The Sun reported as far back as 2016 that Kim wanted to divorce Kanye "when the time is right".
And a source told People magazine at the time that Kanye's Twitter rants were causing "friction in the marriage".
LAST TIME SPOTTED TOGETHER
The last time the couple were spotted together was at Kim's 40th birthday bash in October.
She flew 40 friends and family members to a private island near Tahiti.
That act of extravagance at the height of the pandemic drew criticism and derision in equal measure. It was branded "tone deaf" given the extent of the crisis and it didn't help that Kim tweeted saying how "humbly reminded of how privileged my life is".
At the lavish do, meanwhile, she praised Kanye's thoughtful gift of conjuring her late father Robert in the form a hologram.
As part of his message, Kanye had the virtual patriarch – a lawyer who famously helped defend OJ Simpson against murder charges and who died in 2003 – congratulate his daughter on marrying "the most, most, most, most, most genius man in the whole world".
Meanwhile, in August the globetrotting Kardashian-West clan jetted off to the Dominican Republic for what sources described as a "make-or-break" holiday.
That came a week after Kim flew to their Wyoming ranch for crisis talks with Kanye, when Kim was pictured in her car looking distressed.
She had previously posted a lengthy message online about the difficulties of living with someone who has bipolar disorder.
Referring to Kanye as her "brilliant yet complicated spouse", Kim asked that "the media and public give us the compassion and empathy that is needed so that we can get through this".