The number of jobs advertised in the Bay of Plenty is up almost 20 per cent in the last year and industry professionals say that could be due to staff leaving, businesses growing or the economy.

The latest data from Jobs Online was issued by the Ministry of Business, Innovation and Employment, it measures changes in online job advertisements from Seek, Trade Me jobs, the Education Gazette and Kiwi Health Jobs.

The latest monthly report showed the number of jobs advertised in the Bay of Plenty rose 19.13 per cent from July 2017 to July 2018.

The quarterly report issued the month before said healthcare and hospitality were the main drivers of growth, followed by construction.

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Registered Master Builders Rotorua branch president Bill Clement said he was aware of "quite a few" vacancies in the building industry as people either left town or left the industry.

"People are always looking for competent tradespeople.

"The job is so complex these days. Builders wear so many hats. They are health and safety officers, administrators, builders, foremen. Builders are taking on extra responsibilities all the time."

The latest monthly data also showed changes in the number of vacancies by industry nationwide.

The industry where vacancies increased the most between July 2017 and 2018 was healthcare and medical which increased 53.33 per cent.

Geneva Healthcare recruitment consultant Bobbie Hanney said the company had advertised multiple new roles in Rotorua in the past few months.

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She said many of the roles were for home support workers and the company had a lot of international student applicants particularly during the term breaks.

"There is also a higher demand from complex care clients. They are clients with challenging behaviours ... so require a candidate with experience within that industry."

Hanney said it was sometimes a challenge to find permanent fulltime staff locally so the company looked at international students with suitable skills.

The director of Rotorua and Tauranga based recruitment agency, Talent ID, Kellie Hamlett believed the rise in advertisements was because of a skills shortage and booming businesses not staff turnover.

"The rise in advertisements is reflective of the pressure put on employers to find skilled staff in a skills shortage.

"What I'm really noticing is employers are placing more value on staff and looking at ways to retain them.

"We're not seeing people leaving, it's more the growth in business I think is driving it."

The Ministry of Business, Innovation and Employment's manager of labour market trends Stuart King said the Jobs Online data could be related to the economy.

"When the economy is good, people have the confidence to look for new opportunities and make career moves. When things are unsettled, people see their job as an asset and remain in it for longer. When circumstances change, new jobs may be created."

For example after the Christchurch earthquakes the construction industry saw a huge increase in vacancies but during the Global Financial Crisis the number of vacancies dropped.

NZME's Yudu.co.nz general manager Sarah Wood says the job website revealed a robust employment market in the Bay of Plenty with a large number of roles in a wide range of industries.

"What we are seeing in the regions reflects what's going on nationally: If you're a healthcare worker or a skilled worker you have your pick of jobs. Everyone seems to be crying out for skilled workers."

For more job news and listings go to yudu.co.nz