Billions spent annually on marketing - does it actually pay?

Many traditional forms of advertising are losing effectiveness - with a lot of decisions made on gut feel - not actual data. Massey University's Research Professor of Marketing Harald van Heerde talks to Chris Daniels about some new ways of looking at advertising.

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Sam Neill returns home
New Zealand

Sam Neill returns home

Sam Neill has returned home from a promotional tour for his latest TV series Apples Never Fall, in time for harvest at his cherished Central Otago vineyards. Video / George Heard