Black Friday madness has begun as retailers open their doors to excited shoppers.

Harvey Norman, The Warehouse, Noel Leeming and Apple NZ are among some of the retailers cashing in on the American sales event, offering heavily discounted stock in store and online.

The Warehouse has been running Red Friday, its version of Black Friday, for four years, and are offering discounts of up to several hundred dollars on TV's, camping gear and household appliances. Tents, iPhones, Trampolines and swimming pools were also on sale.

Harvey Norman's Black Friday sale has advertised a Sony 65" HD Smart 3D TV discounted to $1,948, a saving of $507. Noel Leeming has tablets, headphones and other items discounted on its online store in a Black Friday special.


Retail NZ public affairs general manager Greg Harford said Black Friday and the following Monday, Cyber Monday, gave consumers a chance to get a headstart on Christmas shopping.

"We're seeing in the last couple of years a number of retailers have been embracing the opportunity to have a sale in the pre-Christmas period, and that has manifested itself in some great deals for consumers coming out at this time of year," Harford said.

"It is certainly becoming more popular and I think consumers are increasingly looking for those opportunities to hit the shops at the end of November and this is a good opportunity to do it."

Apple New Zealand is offering a "one-day shopping event" where customers can receive a gift card worth up to $215 with the purchase of selected Apple gifts.

Air New Zealand is also joining in, offering a number of deals coinciding with Thanksgiving in the US.

Grabaseat would be offering thousands of domestic and international fares today, with domestic fares from as little as $19 one way and international fares from as little as $99 one way.

Our ten top picks:
• The Warehouse - Daewoo convection microwave $239 (save $360)
• The Warehouse - Solano wicker egg chair $299 (save $300)
• The Warehouse - Navigator south Piha tent $399.50 (save $399.50)
• Air New Zealand - Domestic fares from $19 one way
• Air New Zealand - International fares from $99 one way
• Noel Leeming - Fisher&Paykel dishwasher $699 (save $400)
• Noel Leeming - Fisher & Paykel WashSmart Ecowash washing machine $1274.25 (save $424)
• Harvey Norman - Sony 65" HD Smart 3D TV $1,948 (save $507)
• Harvey Norman - LG 55" Full HD Smart 3D curved OLED TV $2,988 (save $862)
• Harvey Norman - Panasonic 554L Bottom Mount Fridge Freezer $1,397 (save $932)