It seems everything the All Blacks touch turns to gold - and now Trade Me sellers are banking on that, with dozens of signed merchandise being listed on the site.
Several All Blacks jerseys, rugby balls, books and magazines - all signed by players - are hot-ticket items and are fetching high bids.
Bids on a 2015 Rugby World Cup All Blacks replica jersey signed by the team have already reached a cool $3,590.
The auction doesn't close until next Thursday, so the jersey can be expected to sell for an even higher price.
All funds raised will go to the Empowered Learning Trust charity, which works with schools and community groups to remove barriers to learning for children.
"Our huge thanks to Sam Cane for arranging to have the jersey signed and donated to us before he headed away with the squad for the RWC,'' the auction reads.
Another hot All Blacks auction is a pair of rugby boots worn and signed by top no.10 Daniel Carter.
The Adidas size US11-and-a-half runners are grey/silver and orange with black stripes and include a photo of Carter holding them.
Bids have passed the $400 mark and all funds raised will go towards helping the Taupo SPCA desexing campaign.
Another All Blacks shirt signed by the men in black has reached $1,250 in bids and is being auctioned off to help Youthline.
While a tea cup set signed by captain Richie McCaw, for the Willow Park Primary School gala fundraiser, has so far reached $360.