Advertising company Snakk Media has announced the opening of a new division, Represent Media, and signed ESPN as its first major customer.

Snakk Group chief executive Mark Ryan said the deal with ESPN was a good start for the company's Sydney-based division.

"Setting up a new division and securing a premium brand like ESPN is another exciting moment in Snakk's relatively short history," Ryan said.

"We are proud to work with ESPN. I'm confident the Represent Media team will grow the business to include agreements with other premium publisher brands."

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Director of ESPN Australia and New Zealand Lance Peatey said he hoped the deal would allow stronger engagement between customers and advertisers.

"We want to offer users of our mobile apps and websites an engaging way to interact with the brands who advertise with us," Peatey said.

NZAX-listed Snakk Media allows advertising to be targeted to select audiences - based on viewer profile and time of day - through apps, games and social media sites. The new division of Represent Media will let advertisers choose which company sites they want to advertise on.

Ryan said the Represent Media division was developed after it became clear there was a market demand for targeted advertising that could also be placed on specific company sites.

The company is looking to expand its sales team in Australia, New Zealand and in to Asia as the demand increases.

Snakk Media's share price closed up 5 per cent at 10.5c yesterday.