New Zealand entrepreneur Derek Handley has been appointed to the board of Sky Television.

Handley is presently the chief executive of the B Team, an initiative which hopes to create a "brighter vision of capitalism", where businesses look at not only making a profit but also at solving environmental and social issues.

He is also the co-founder and chairman of NZAX-listed Snakk Media, a company which helps companies get their advertising in front of smartphone and tablet computer users.

Handley, in his mid-30s, is perhaps most well known for building up mobile marketing firm The Hyperfactory, which was scooped up by US-based Meredith Corp in 2010 for a sum thought to be over US$20 million.

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Sky Television also announced today it had appointed Geraldine McBride to its board.

McBride is chief executive and co-founder of MyWave Holdings and has previously held roles with SAP.

She is also a director of Fisher and Paykel Healthcare and won a World Class New Zealand this year.