Trade Me, the online auction site controlled by Fairfax Media, will test Australian retailers' appetite for online sales into New Zealand after signing an agreement with e-commerce software company ChannelAdvisor.

The deal will enable online retailers from around the world to list products on Trade Me in time for Christmas.

Trade Me chief executive Jon Macdonald told BusinessDesk the deal "helps us with the conversations we will be having with retailers. We expect to launch well in advance of Christmas so that we get reasonable take up in the lead up to December."

Macdonald said at this stage the company is not prepared to put a number on the deal but "we will be talking to retailers and we will gauge how it goes."


Mark Gray, managing director at ChannelAdvisor, said in a statement the integration will give online retailers "access a wider audience and gain greater visibility for their merchandise in New Zealand."

Trade Me shares gained 1.5 percent to $3.48 today, and have surged 29 percent from their listing price in December last year.