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Business

New McDonald's uniform sparks ridicule online

27 Apr, 2017 06:51 PM2 minutes to read
The grey-toned shirts and aprons, worn by employees in the US, are a dramatic change. Photo / AP

The grey-toned shirts and aprons, worn by employees in the US, are a dramatic change. Photo / AP

news.com.au
By Dana McCauley

McDonald's has sparked ridicule with its drab new uniforms, which have drawn comparisons to North Korea's totalitarian regime.

The grey-toned shirts and aprons, worn by employees in the United States, are a dramatic change from the usual bright and cheery attire that customers have come to associate with the fast food chain.

What do you think of the new McDonalds uniforms, designed by the resident Death Star uniform person pic.twitter.com/fnyQzLquAy

— Anthony (@Ant_DC) April 22, 2017

mcdonalds uniforms will soon require a certain haircut as well. pic.twitter.com/lVkQOSi6W6

— Parmesan & Pinot (@ParmesanPinot) April 23, 2017

Social media has erupted over the uniforms, which have been compared with clothing worn by characters in sci-fi films like Star Wars and The Hunger Games.

Meanwhile at new @McDonalds uniform showcase pic.twitter.com/scvDZzE1cd

— Charles FLEXavier (@BIGGSEXXXY77) April 22, 2017

Time for another game of... "Am I a McDonald's Employee or an Imperial Officer Working on the Death Star?" pic.twitter.com/pXxX73FCvA

— Erik Davis (@ErikDavis) April 21, 2017

McDonald's Corp had said earlier that the uniforms were being developed based on feedback from employees and customers, and that more than 70 per cent of employees said they would be proud to wear the new uniforms.

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The uniforms may be worn by about 850,000 employees in the chain's more than 14,000 US locations.

Let's just hope they don't make their way Down Under.

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