Thursday, 30 November 2023
KaitaiaWhangareiDargavilleAucklandThamesTaurangaHamiltonWhakataneRotoruaTokoroaTe KuitiTaumarunuiTaupoGisborneNew PlymouthNapierHastingsDannevirkeWhanganuiPalmerston NorthLevinParaparaumuMastertonWellingtonMotuekaNelsonBlenheimWestportReeftonKaikouraGreymouthHokitikaChristchurchAshburtonTimaruWanakaOamaruQueenstownDunedinGoreInvercargill
NZ HeraldThe Northern AdvocateThe Northland AgeThe AucklanderWaikato HeraldBay Of Plenty TimesRotorua Daily PostHawke's Bay TodayWhanganui ChronicleThe Stratford PressManawatu GuardianKapiti NewsHorowhenua ChronicleTe Awamutu CourierVivaEat WellOneRoofDRIVEN Car GuideThe CountryPhoto SalesiHeart RadioRestaurant Hub
Voyager 2023 media awards
Subscribe

Advertisement

Advertise with NZME.
Home / Business

Jetstar reprimanded for 'misleading' sale

APNZ
Saveshare

Share this article

facebookcopy linktwitterlinkedinredditemail
The airline defended the ads and said it did not believe they breached the codes of practice. Photo / Greg Bowker

The airline defended the ads and said it did not believe they breached the codes of practice. Photo / Greg Bowker

Jetstar has been reprimanded for a "misleading" airfare sale that it sent to customers in promotional emails.

The email advertisement by the airline featured cartoon Easter eggs and promoted an Easter sale on airfares, including the words "with Easter coming up next weekend it's time to hop to it and take your next trip away".

"Take advantage of these great value Easter holiday packages," it said.

However, the flights for sale were not for the period that included Easter.

Advertisement

Advertise with NZME.

A customer complained to the Advertising Standards Authority (ASA) after discovering the travel period specified in the sale was after the Easter break.

The complainant said the ads were "misleading as it strongly implied the sale was an Easter sale".

The airline defended the ads and said it did not believe they breached the codes of practice.

The ASA said despite the travel periods being included in the advertisement, the ads were still misleading. It ordered Jetstar to take down the ads.

Advertisement

Advertise with NZME.

Meanwhile, the ASA has ruled that a "tasteless" ad that used a fictional image of "the Elephant Man" Joseph Merrick, who suffers from severe deformities, "did not meet the threshold to cause serious or widespread offence".

Art supplies company Paper Tree used the image on a billboard ad with the words "extreme makeover - new look Paper Tree".

The complainant to the ASA said the image was "extremely offensive" and "mocks an actual person who suffers from a devastating medical condition".

The ASA said "the advertiser had attempted to use a level of humour and link the image to the notion of an extreme makeover".

Related articles

Kahu

Maori tattoo doesn't cut it at Air NZ

27 May 08:00 PM
New Zealand

Inked-up politicians: Air NZ hypocritical

28 May 05:30 PM
Kahu

Do you find tattoos 'intimidating'?

28 May 08:23 PM
New Zealand|Politics

12 questions: Penny Hulse

29 May 05:30 PM

"While the [ASA] chairman was sensitive to the particular situation of the complainant, she held that the advertisement, while tasteless, did not meet the threshold to cause serious or widespread offence."

Saveshare

Share this article

facebookcopy linktwitterlinkedinredditemail

Advertisement

Advertise with NZME.

Latest from Business

Premium
Business

Tensions soothed? Luxon 'united' with Orr in inflation fight

29 Nov 04:53 PM
Premium
Business

Out of tune: Dozens of jobs to be cut as Chorus embeds new structure

29 Nov 04:02 PM
Business

How to know when it’s time to sell your business

29 Nov 04:00 PM
Premium
Business

Scam stoppers: ASB boss says safety before speed of payments

29 Nov 04:00 PM

Navigating the ‘decade of uncertainty’

sponsored

Advertisement

Advertise with NZME.

Latest from Business

Premium
Tensions soothed? Luxon 'united' with Orr in inflation fight

Tensions soothed? Luxon 'united' with Orr in inflation fight

29 Nov 04:53 PM

Removing the Reserve Bank's employment target top of the Government's to-do list.

Premium
Out of tune: Dozens of jobs to be cut as Chorus embeds new structure

Out of tune: Dozens of jobs to be cut as Chorus embeds new structure

29 Nov 04:02 PM
How to know when it’s time to sell your business

How to know when it’s time to sell your business

29 Nov 04:00 PM
Premium
Scam stoppers: ASB boss says safety before speed of payments

Scam stoppers: ASB boss says safety before speed of payments

29 Nov 04:00 PM
How to make a win-win-win from waste
sponsored

How to make a win-win-win from waste

About NZMEHelp & SupportContact UsSubscribe to NZ HeraldHouse Rules
Manage Your Print SubscriptionNZ Herald E-EditionAdvertise with NZMEBook Your AdPrivacy Policy
Terms of UseCompetition Terms & ConditionsSubscriptions Terms & Conditions
© Copyright 2023 NZME Publishing Limited
TOP