Countdown's three Tauranga in-store pharmacies are offering free prescriptions from today.
Free prescriptions are now available at Countdown Fraser Cove, Countdown Bayfair and Countdown The Valley, according to a written statement from Countdown.
The move was expected to save local customers more than $135,000 a year, the statement said.
Jeremy Armes, Countdown's head pharmacist, said making healthcare more affordable and accessible is a key reason Countdown Pharmacy was established, and introducing free prescriptions in Tauranga is a logical next step.
"We've trialled free pharmacy prescriptions in our Auckland stores and the feedback was extremely positive. We're pleased to now be able to extend this offer to more of our Countdown pharmacies, including here in Tauranga," Armes said.
"Our in-store pharmacist expertise will continue to focus on patient care, while at the same time providing customers with lower prices and free prescriptions for their pharmacy needs."
Countdown has 30 in-store pharmacies across New Zealand, which were first opened in 2012 to provide customers with convenient pharmacy trading hours and locations, competitively-priced products and access to a qualified pharmacist for prescriptions and pharmacy-only medicines.