A car has rolled and crashed into a bank on State Highway 2 near Whakamarama.
A police media spokeswoman said police were called to the single-vehicle crash at the intersection of SH2 and Te Karaka Dr at 5.11pm.
The spokeswoman said it was initially reported a man was trapped inside the vehicle.
A St John Ambulance was called to the scene and one person had suffered minor injuries, she said.
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An eyewitness told the Bay of Plenty Times he could see a man trapped in the passenger seat of the car. "The door looked pretty smashed up," he said.