Experts from Snowball Effect will jointly run a Rotorua X Mastery Series workshop next week to help local businesses understand options for raising funds to expand their businesses.

Rotorua X chairman Darren McGarvie said he hoped many businesses took the opportunity to attend the two-hour workshop on raising funds and capital.

"Many businesses need funds to grow and reach their full potential. When personal savings and resources have been tapped out, they need to cast the net a little wider and look at other options."

The first half of the workshop will cover traditional lending, and tips and tricks on securing business bank lending. Mr McGarvie said he also wanted businesses to look at other options including equity crowdfunding. Experts Snowball Effect were best suited to talk businesses about those options.


Snowball Effect has helped raise more than $19 million for business ventures in its 18 months of operation, and claims more than 70 per cent of market share in the fledgling industry.

Shaun Edlin, head of deal flow at Snowball Effect, said he was looking forward to helping business owners better understand equity crowdfunding.

"Market awareness and understanding is one of the biggest barriers to greater use of online investment. Taking part in workshops like this one, where business owners can come and hear about the options and benefits, is fantastic."

- The Raising Capital and Finance Mastery session is on Wednesday, June 29 from noon to 2pm. To find out more or RSVP, visit