Tauranga police are appealing for help to find a missing woman last seen three days ago.

Alice Campbell, 30, was reported missing from Tauranga on September 27.

Ms Campbell is described as a female Caucasian of slim build.

She has contacts in the Tauranga and Auckland area and it is believed she is now in Auckland.

Anyone with information is asked to contact Tauranga police on 07 577 4300 or the nearest police station.