UPDATED 10:46: Emergency services staff remain at the scene of the crash where an elderly lady has been injured.
Western Bay of Plenty road policing manager Senior Sergeant Ian Campion said two cars had been involved in the crash at 10.15am and one lane was blocked.
An elderly lady was involved and had been injured and was being treated by ambulance staff, he said.
EARLIER: Fire fighters have been called to a crash on Cameron Rd outside Gate Pa Shopping Centre.
A Fire Service Northern Communications spokeswoman said firefighters were on their way but every one was out of the vehicles.
More to come