Tens of thousands of revelers saw in the New Year at Mount Maunganui's Main Beach but most were well behaved.

Security guards and concert organisers said numbers were down on last year's record 50,000 crowd but were pleased with the turnout.

One security guard told the Bay of Plenty Times he had caught people trying to sneak bottles of vodka and other spirits into the liquor ban area although most people were complying.

Aucklander Nathan Miller and his wife were enjoying the entertainment at the Classic Hits stage on Marine Parade just before midnight.


"There are a lot of kids around," he said. "It's cool how they close the roads. They seem pretty onto it with security and all that. Everyone seems pretty mellow."

Triple J drummer Jason Crawford said the crowd at the beach stage made a good audience.

"It's a nice turnout. All I can see is people," he said.

Police were out in force checking bags, confiscating alcohol and taking drunk trouble makers back to the temporary cells behind the Mount Maunganui police station.

Western Bay of Plenty area commander Clifford Paxton said the crowd at Mount Maunganui had not provided many problems.

"The behaviour's been reasonable throughout the evening," he said.