The warmest soul at this year's Papamoa Polar Plunge will be the furry, larger than life Papa Moa mascot.
He's not allowed to go into the water as his feathers definitely aren't waterproof, but about 200 other brave beings will be testing their chill skills and taking the annual dip into freezing Papamoa waters on Sunday July 30.
This is the third year Papamoa Unlimited has had the annual Papamoa Polar Plunge. It's not just an arctic dip for fun, the plunge is to raise money for charity and not-for-profit organisations.
Papamoa Unlimited has $1000 for a main winner who will donate their prize to a nonprofit organisation of their choice. It will be a draw, and there are spot prizes - such as first in, last out, best dressed and others.
Event manager Kate Percy say it's a great opportunity for people to come together in the spirit of giving back to the community.
"Hosting an event that encourages and teaches our children (and adults) about working together for the greater good is really special," she says.
The money will make a difference to the winners but the real value is in the spirit of teamwork, Kate says.
Schools, sports clubs, community organisations, individuals and businesses are invited to participate.
To win the big prize and secure their place in the draw, entrants must be fully submerged.
Registrations are by gold coin donation from 10.30am at Papamoa Domain (in front of Blubiyou).
Plunge time is 11am.
Papamoa Beach Tavern will warm things up for participants after the dip with soup and hot
Papamoa Polar Plunge
Sunday July 30
10.30am register, 11am plunge