A prominent funeral director in Quebec has spoken out against the rising trend for mourners to take selfies during funerals.
Denis Desrochers, president of the corporation of funeral directors of Quebec, revealed on Radio-Canada's Gravel le Matin that his colleagues in the industry are currently debating how best to educate people visiting funeral parlours over what is - and what is not - acceptable behaviour.
"In many funeral parlours we have very clear rules around limiting selfies," he said "or we tell the public that the families don't want selfies."
While taking photos at a funeral isn't inherently disrespectful, Desrochers said, he did caution that posting the images on social media could be hurtful to the family of the deceased.
In a 2015 survey carried out in the UK, one third of mourners admitted to taking 'selfies' at funerals.
A total of 36 per cent of respondents said they posted the images they made at funerals online to solicit sympathy while just 17 per cent said they did so to honour the deceased.
A spokesman for Perfect Choice Funerals, which commissioned the research, said: "Selfies are everywhere now, but I have to say I am surprised at the number of people that are taking them at funerals. A funeral is a time to remember your loved one and support grieving family members, so posting a selfie to get sympathy online seems inappropriate.
In 2013 then British Prime Minister David Cameron was criticised after posing for a selfie with US President Barack Obama during Nelson Mandela's memorial service.
A photograph of Cameron and Obama leaning in and smiling broadly for a smartphone snap, caused a storm on social media.
The photo was taken by Danish Prime Minister Helle Thorning-Schmidt.
When asked about the picture during Prime Minster's Question Cameron quipped that "you should always remember that the television cameras are always on".
Defending the selfie in Parliament, Cameron said: "Nelson Mandela played an extraordinary role in his life and in his death in bringing people together."