Just a few hours after a woman posted a photo of herself at the Grand Canyon to Instagram, she fell more than 100 metres to her death at the popular tourist attraction.
Colleen Burns posted a photo admiring the view earlier on the day that she tripped and fell from the South Kaibab Trail.
Rangers found her body about 100 metres below Ooh Aah Point, a famous landmark in the national park where hikers are known to watch the sunrise.
Burns, who was from Florida, was taking photographs at the scenic point with two friends during their Arizona holiday just before she fell to her death.
"She was stepping out of the way for another gentleman to kind of squeeze in, and unfortunately, Colleen kind of got tripped up on her own feet and fell backwards, fell into the canyon," her friend Jessica Roman told local news station WESH.
"That was the longest, strangest, craziest two seconds of my life," she said.
One Instagram photo, posted before her death, showed Burns sitting along the edge of the canyon with the caption: "That view tho."
An investigation into the accident is ongoing.
Tributes poured in for the 35-year-old, who was remembered as a vibrant person with a big heart and a contagious laugh.
Burns, who worked at Yelp, also ran a popular fan group for the DJ Kaskade.
Burns formed the group Kaskade Konnect on social media, and organised get-togethers among fellow fans.
The Grammy-award nominated musician, born Ryan Gary Raddon, wrote on Facebook: "Colleen showed up in my life before the tidal wave of support had hit.
"She had such an unmatched enthusiasm for life; the fire in her eyes and that crazy infectious smile. They were the whole story.
"Colleen was destined to be a star among us. She never wanted to be looked up to though - it was genuine kindness, and absolute nurturing of a community she grew, from a soul that only knew love."
Yelp also issued a statement that read: "Colleen launched the Yelp community in Orlando nearly seven years ago.
"Her passing represents a tremendous loss to our company, the communities she supported and the many friends she made while doing what she loved."
Burns' friend Dena Davis wrote: "I met you, several years ago, we ended up at a dance club with a tattoo parlour. Instantly I knew we'd be close friends forever.
"It was always the silliest, best time with you. We laughed so hard, we danced so hard.
"And later that night when I watched you get lyrics to a Kaskade song tattooed on your arm, I remember thinking, THIS girl gets it. THIS girl knows how to do life! THIS girl is as REAL as they come.
"Orlando lost a precious gem. The world lost one of it's best and brightest. Love you forever and always, my girl. Keep dancing.