There's nothing like nostalgia to get a trend going: whether it's 90s music or 80s fashion we're all suckers for a bit of retro.
And it's the same with Twitter trends, the latest viral whirlwind being the reasons why we miss being kids.
During a client meeting I can't drop everything and excitedly run when I hear the music from the Ice Cream Truck— Jeff Dwoskin (@bigmacher) July 3, 2016
Breastfeeding. #WhyIMissBeingALittleKid— Kris Wright (@KrisWriting) July 3, 2016
Some reasons are more valid than others.