There was high excitement among Keith Street School students when the White Ribbon Riders roared into their school.

The 14 riders and their motorbikes brought their peaceful message to the school on Wednesday, ahead of White Ribbon Day on Friday. They are currently touring the country, speaking to school children and community groups about the importance of choosing a non-violent life.

As the riders rode their bikes into the school quad, they were greeted with a rousing haka from the pupils, which they responded to by revving their engines.

The riders then spoke at the school assembly.

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One of the riders, Wellington-based Dempsey Broad, said he started taking part in the White Ribbon Ride about six years ago, "because it sounded like fun". It was a good opportunity to go touring on his beloved Harley Davidson Road King.

"I didn't know anything about the White Ribbon, but I soon learned," Mr Broad said.

And now he's passionate about the White Ribbon message.

"We want to be role models for young people, especially young men.

"We want them to know it's okay to express your emotions, to ask for help, to cry. All of these things are better than using your fists.

"If I can help turn one person's life away from violence, then it's worth it," Mr Broad said.

Keith Street School principal Linda Ireton said she was asked to host the White Ribbon Riders last year. The event went so well that she invited them back again.

"The kids responded really well to them, and to their message," Ms Ireton said.

The White Ribbon March will be held on Friday at 12 noon, at the corner of Taupo Quay and Victoria Ave. All welcome.