When sleep-deprived mother Emily Writes fired a message off into the blogosphere in March 2015, it went viral.
The term viral has often been misused when the reality is that "quite a few people" liked something.
But Writes' post went truly viral reaching more than one million people in a few days.
Her ability to be very articulate and funny while very sleep deprived resonated with other sleep-deprived parents and the blog has become a best-selling book Rants in the Dark published by Penguin in February this year.
The Wellington-based author has been the parenting columnist for the New Zealand Herald and the New Zealand Woman's Weekly and has also written for Metro magazine.
She is currently editor of The Spinoff Parents.
Her candid writing on topics like post natal depression and words of encouragement to sleep-deprived parents have earned her a huge following but her review of 2016 movie The Legend of Tarzan and actor Alexander Skarsgard's fabulous abs drew a whole lot of new fans and some irate responses from male readers.
She wrote that the film's R13 rating was pretty ridiculous.
"What mum is going to watch this movie with her kid? Nobody wants to sit with their teenage son while they're imagining Alexander Skarsgard diving into their lady parts," said her blog post.
Writes says the post was not intended for a heterosexual male readership.
"It's the madonna versus whore thing that some men have a problem with," she says.
"It's like if you are a mother, you are not supposed to have those feelings."
Whanganui politician and columnist Nicola Young says she is a "huge fan" of Writes' work and says the Tarzan review is hilarious.
"Emily's writing gives voice to those of us parenting with less than perfect standards.
"She makes it okay to talk about the compromises you make just to survive - whether it's chicken nuggets for dinner or letting your kids climb into bed with you in the middle of the night."
Emily Writes will present two Rants in the Dark shows at the Winter Wonderfest in Whanganui on August 30.
An adults only show at Lucky Bar & Kitchen is almost booked out but Ms Patrick says everyone should appreciate the kid-friendly afternoon show at the opera house.
It will provide a rare opportunity for small children to attend a show at the venue and it promises to be a lot of fun.
Rants in the Dark, Royal Wanganui Opera House, 1pm to 2.30pm, Wednesday August 30.
Tickets $15 low or unwaged, $20 waged, children free. Book at RWOH 06 349 0511 or online at royalwanganuioperahouse.co.nz