Wendy Ryland's Pink Ribbon breakfast was a "bit of everything" - rose-coloured cupcakes, valet parking, lessons on breast self-examination and a successful fundraiser.
Mrs Ryland hosted the breakfast at her home in Whanganui on Saturday, and the 48 people who attended raised $860 for the New Zealand Breast Cancer Foundation. Even the weather played ball. "I prayed it didn't rain until 11am - and at 11am, it started raining."
In May last year, more than 2600 New Zealanders hosted a Pink Ribbon breakfast and raised more than a million dollars for breast cancer causes.
Mrs Ryland said the money raised in Whanganui would help pay for one-to-one counselling, transport and support for people with breast cancer and their families in the region.
She said 25 companies around Whanganui had been very generous with donations, down to the Vintage Car Club lending cups and saucers to help with the look of the breakfast.
Most of the food and drink was pink, people dressed in pink, and it was "a lot of fun".
"The monies raised will also go towards funding vital research into breast cancer," said Mrs Ryland.
"Even the smallest amount can go a long way in helping Kiwi women having access to leading-edge research, to investigate new treatment options and allow families to keep their precious wives, mothers and sisters for longer."
Though it was her first time hosting such an event, she said it probably wouldn't be her last.