Police need help to find Aquitania Luxford, also known as Tai, a missing 73-year-old Palmerston North woman.
Tai is Maori, about 4 feet 11 inches tall (1.5m), with salt and pepper hair, who suffers from early onset dementia.
Tai was last seen at the BP service station in Bulls at about 12.35pm on Thursday. She was driving a grey Subaru Impreza Hatch, registration EPQ780. Tai has relatives in most centres in the North Island but police have concerns for her welfare and ask that if she is seen to please contact police immediately.