Former corporal Willie Apiata, recipient of the Victoria Cross for bravery, has been named as a judge in the Pride of New Zealand awards.
Mr Apiata admits he still finds it hard to think of himself as a hero and is quick to pass the title to someone else he thinks is worthy of it - his mother.
"I'm still getting used to being called a hero," Mr Apiata said.
"For me, my hero is definitely my mum. As a single parent raising four kids, she was always there for us and never gave in when it got tough."
Joining Mr Apiata as a judge for the awards are former news anchor Judy Bailey, radio personality Polly Gillespie and netball star Maria Tutaia.
Mr Apiata received the Victoria Cross, in 2007, while stationed as a Lance Corporal for the New Zealand SAS in Afghanistan.
Asked to describe what bravery was to him, he said that was still hard to define, despite the many dangerous situations he had been in over the years.
"Bravery comes in many shapes and forms and enables New Zealanders to do extraordinary things when called upon to help people in danger or distress ."
He acknowledged there were many unsung heroes in communities around the country. But for him, those who deserved a whole lot of praise were those who worked hard for youth.
"People who give up their time to work in youth organisations - it's often a thankless job, but they do so much to empower our young ones. And not just the disadvantaged ones, but all kids from around the country.
"They are our future leaders, so it's important to give them as many tools as we can."
Mr Apiata has worked with young people and given motivational speeches at different schools around the country.
Up until recently he worked with at-risk youth for the High Wire Charitable Trust, based in Papakura; running a satellite camp at Awhitu Peninsula.
He paid tribute to the trust's chief executive, Dave Hopkins, for his work and for being one of his key role models in life.
"[Dave] gives a lot of his time helping and teaching our youth."