I had to have a good look for myself at Gareth Morgan's website, Cats to Go, when I heard about it yesterday, mostly to check that it wasn't an elaborate hoax.
It just seemed a bit strange, particularly coming from someone who's really had a lot of quite good ideas in the past.
Morgan's latest plan is to rid New Zealand of cats. Entirely. No more moggies. All cats would be gone, in the interests of protecting our native wildlife, because, as it says on the website "your furry friend is actually a friendly neighbourhood serial killer".
He's not proposing a nationwide cull, but that the current cat population should be allowed to die out, without any further breeding.
Morgan does put forward a convincing argument for cats as pests (although accompanying them with a picture of a kitten with devil horns seems to me to be undermining the seriousness of his campaign).
I've complained about neighbourhood cats being allowed to roam wild in this column in the past, and I agree there should be more controls on them.
Cats should be registered, like dogs, and a night-time curfew imposed, so owners are required to take some responsibility for the actions of their pets.
But is getting rid of cats entirely a reasonable or practical course of action?
It seems hardly likely such an initiative would be successful, when the SPCA's de-sexing campaigns seem to make such a small dent in the population of unwanted cats and kittens every year.
It turns out many people agree cats have a place in our country - 67 per cent of respondents to the online poll said they wouldn't consider making their current cat their last.