Our favourite new label has opened a store

By Zoe Walker

The new collection from Eugenie, inspired by workwear. Pictures / Sam Mahayni
The new collection from Eugenie, inspired by workwear. Pictures / Sam Mahayni

We're calling it Auckland's coolest new store: the new boutique from local label Eugenie, opening this week on Ponsonby's Mackelvie St (around the corner from Workshop and Italian bakery Il Forno). It's an elegant space, with a fit-out taking inspiration from modern industrial facilities, manufacturing plants and space research centres - for now. Eugenie designer Liz Wilson says it's a work in progress that will evolve with the seasons.

The store's current look, designed and developed by Wilson's partner Simon Oosterdijk, of the publication Pie Paper, is a modular system that works like a giant colourful Meccano set, with rolling units displaying the new collection - Wilson's second, and over a year in the making.

Eugenie designer Liz Wilson photographed in her new Ponsonby store. Picture / Sam Mahayni
Eugenie designer Liz Wilson photographed in her new Ponsonby store. Picture / Sam Mahayni


The former design assistant to Karen Walker has deliberately taken her time developing the direction of her own brand; collection two, available from the new store, continues Wilson's modern, thoughtful approach to design.

Workwear is her current fascination, with a focus on trousers, jackets and coats: interesting clothes for grown women who want more from their shopping experience than endless dresses (in fact, there is not one dress in the range).

"The first thing that drew me to the idea of offices was a fantastic office fit-out shoot by Swedish artist Lars Tunbjork. There are unexpected textures and bold minimal compositions in his work that I find really compelling. I also like the idea of workwear for its functional aspects; I created the clothes that I wanted to wear while I work in the shop so it came very naturally."


Eugenie, 51A Mackelvie St, Ponsonby. Open 10am-6pm, Tuesday-Sunday.

- VIVA

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