The Manifesto Interview: Mikhail Gherman

By Andrew Glenn

Advertising creative director and creative director of the Karen Walker brand, Mikhail Gherman. Photo / Babiche Martens.
Advertising creative director and creative director of the Karen Walker brand, Mikhail Gherman. Photo / Babiche Martens.

Mikhail Gherman is the creative director for Karen Walker and The Department Store, heading up the creative process between design, marketing, branding and more. "I'm a general meddler," he jests.

He's working on the in-store launch of the new Karen Walker Eyewear collection, having just collaborated with the United Nations in shooting the campaign in Kenya with Derek Henderson.

He's also developing concepts for the Northern Hemisphere SS15 collection that will show this September in New York. Married to Walker, Mikhail was responsible for the ground-breaking recent eyewear campaign featuring women between the ages of 65 and 92 - a stroke of pure genius.


CLOTHES
What are you wearing?
Shoes: Grenson brogues
Shirt: Topman
Jeans: I haven't worn jeans since the 70s
Blazer: 45rpm for the best seersucker, or Topman for the best Harris Tweed
Sunglasses: Karen Walker only for the last 10 years
Underwear: Topman
Luggage: Bedouin
Trainers: B.Positive and Nike
Wallet: Prada


FASHION
Designer: Junya Watanabe for menswear, and Christophe Lemaire and Karen Walker for womenswear
Brand: Topman
Work clothes? I prefer dapper - seersucker for summer and Harris tweed (three-piece) for winter
Store: The Men's Department at The Department Store (pictured), or, if I'm in Tokyo, 45rpm
Online store: I prefer the seeing-a-man-about-a-dog approach to shopping
Swim shorts or speedos? Shorts! Toggs (pictured) are the best brand for that


FOOD
Cuisine: Italian, Japanese and anything with a fish in it
Restaurant: Jimmy the Fish in Ponsonby Central
Bar: Golden Dawn
Cafe: Foxtrot Parlour's my local
Dish: Pan-fried snapper
Death-row meal: Mashed potatoes


GROOMING
Product you can't live without? Beard trimmer
Moisturiser: Aesop moisturiser and exfoliant paste
Perfume: Escentric 01 (pictured)
Shampoo: Kevin Murphy
Toothpaste: Colgate


TRAVEL
Destination: Tokyo
Hotel: The Claska in Tokyo
Airline: Air New Zealand
Snow or beach holiday? Beach
First, business, economy .

. . private? Air New Zealand business premier does me just fine
Luggage: Samsonite for suitcases, Bedouin for carry-on


MEDIA
Magazine: Vanity Fair
Website: BBC World Service, New York Times online and style.com
Editor: Tim Blanks
Blog: I don't have time to read blogs
Social media: I don't follow anything
Ad campaign: Dos Equis' "The Most Interesting Man in the World"


SPORT
Exercise: Yoga and tennis
Sport: I play tennis and I follow nothing
Snowboard or ski? I do both poorly


- VIVA

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