If Rihanna's first two sellout shows at Vector Arena starting this Sunday evening are anything to go by, we suggest fans join the queue now for her new makeup collection.
The Riri Hearts M.A.C range may be just the latest in a long line of well-timed celebrity commercial collaborations, but it makes a change from fragrance, although she and the rest of the stellar entertainment line-up coming our way this year - including Beyonce, Taylor Swift and Justin Bieber - all have those. The main difference with Rihanna is she can really rock a look. She stands out as a genuine beauty trendsetter, from her hair colour(s) to her decorated nails and bold lips. She also currently tops the list of the world's most digitally downloaded artists.
Items from the Riri collection, housed in sleek metallic rose-gold packaging, are being used backstage on the tour. We love the lash sets and a lip line-up that shows her chameleon tastes, ranging from a creamy nude to frosted orange and matte red to deep raisin. The lipsticks cost $44, with lashes $28, up to eye palettes for $105.
The star talks us through the new range, which is available from Monday.
You're the first person that M.A.C Cosmetics has named as a creative partner, why do you think they chose you?
As a brand, M.A.C Cosmetics always has fun while taking risks - they are not afraid. We are the same in that way, and they certainly recognised that. It's a natural marriage, as we are both not afraid to show our point of views.
I've have been a fan of M.A.C and have been wearing the products for as long as I can remember. I am excited to be involved with them on the creative level.
What has the process been like so far? How involved were you in creative and color selection, naming colors and creating products?
My work with M.A.C doesn't feel like work. I am involved in the entire process - names, colour ways, packaging. I look forward to these kinds of tasks.
Tell us about the beauty look in the fall campaign?
We were really inspired by the rose gold packaging of the collection. We used my eye shadow quad in 'Her Cocoa' to complement the metallic theme. For my lips we decided to do something really dark and vampy. We used one of my favorite lipstick shades, 'Talk That Talk'. I actually love wearing vampy lips all year long, but especially in the fall.
You have a lot of looks, what's your favourite?
My favourite makeup look is really all about the lip. I'm obsessed with lipstick - so we created 'RiRi Woo'. I could wear that every day.
I'm really particular about the texture of my lipsticks. Most of them in my collection are mattes, with the exception of 'Who's That Chick' which is an orangey frost - it's different for me - but I love it.
Does being from the Caribbean affect your beauty routine?
Sure - I think where you're from always affects your routines. I tend to like warmer looks. I like sheen skin and I love bright lipstick.
What to role does makeup play in your life?
Makeup is my super hero. It's been part of my life for so long - I couldn't do without. I really love being natural too, but sometimes there's nothing like a good makeup job.
On rare days off, what is your beauty routine?
When I go out, I always reach for a lipstick - a lipstick that is bright or extreme, like 'RiRi Woo' or like something really dark and vampy, like 'Talk That Talk'.
You've done one album a year for seven years. Do you plan to keep this up and are you always planning ahead?
I love making music so I never plan on making the album based on timing. I never say, 'ok, new year, new album'. I love making music and it excites me. I end up making my albums really close together. So far it's been almost one every year. But, who knows? I definitely don't plan on stopping.
Rihanna plays Auckland's Vector Arena from this Sunday.