A PR exec shows her true colours

By Zoe Walker

PR executive Fiona McLeod has a wide range of interests which all contribute to her sense of style.

Fiona McLeod. Photo / Babiche Martens
Fiona McLeod. Photo / Babiche Martens

"I dress like a woman - skirts, dresses, belts and always ridiculous heels," explains Fiona McLeod, who describes her style as bohemian glam with a touch of Mad Men.

The fashion and beauty account manager at organic and eco-friendly PR company Bare PR - whose clients have an organic, natural or some level of environmentally friendly angle, like Pure Fiji, Trilogy and Dr. Hauschka - has an appreciation for colour too, which comes through in her wardrobe and home.

Interior design is in McLeod's multi-talented background; she has run her own design company as well as restoring retro and vintage furniture, while she has also trained in natural health, including herbal medicine, massage and aromatherapy (she has also worked as a makeup artist).

As for her style evolution over the years, McLeod says she has added confidence to her wardrobe, "the best accessory I have discovered so far".

My approach to beauty is from the inside out starting with good nutrition, including Q Silica capsules, a creamy foundation and finishing with a vibrant splash of fun on the lips.

And I do something every day that makes me laugh.

In my makeup bag ... I have pretty much everything a girl needs, however the essentials include about 25 makeup brushes, M.A.C Opulash Mascara, the new Coral Dawn lipstick by Karen Murrell, YSL Touche Eclat Radiant Touch under-eye highlighter, and tweezers.

My love for fashion began by admiring my mum's crazy, oversized earrings in the 1980s.

My favourite designers are Florence Broadhurst and Coco Chanel: two women who dared to be different during conservative times, through colour and design. Making an art of expression and shocking the world with their creative forward thing.

The most treasured item in my wardrobe is a green scarf that I used to wear as a Wonder Woman cape when I was 5 years old.

The newest item in my wardrobe is the cobalt blue "sleeves" by Ioanna Kourbela.

What I wear to work ... I always wear colour, clean lines and accessories with a quirky sophisticated style. I just add more denim in the weekends - but always wear heels.

Chain stores: love or hate? Hate. I like unique pieces - I generally dress with imagination rather than style. My friends think I spend a lot of money on clothes, I don't. You'll often find me rummaging through the racks of the hospice stores or recycle boutiques.

I collect ... Jo Malone perfumes and Aura-Soma room sprays. I'm in love with beautiful scents.

My favourite place ... is a chair with a glass of wine next to it.

I'm at my happiest when ... I'm genuinely connecting with people.

A few of my simple pleasures ... A flat white from Dizengoff. The Pure Fiji Body Sugar Rub. Aromatherapy. Flowers at home. Deep tissue massage, and friends.

* Check out Viva's brand new Facebook page, the place to find out what's hot in fashion, beauty, food, wine and design.

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