Georgie Pie's return unwraps history

Starting early next month, McDonald's will begin selling a single Georgie Pie product at 11 of its restaurants in Auckland and Waikato. And New Zealand's biggest fast food operator isn't ruling out a return of standalone Georgie Pie stores.

Related Content

• Pie lovers thrilled - except for price tag
• Alan Perrott: The taste of nostalgia sweet but not cheap
• Pies could hurt McDonald's image - marketing expert
• Editorial: Hoopla over pie shows the power of nostalgia