Lonely Planet describes region as having a 'deliciously offbeat new gallery' and being home to 'a magnificent hiking trail'.
Taranaki has come in second in a list of the world's top 10 regions, according to a renowned travel publication.
Lonely Planet's Best in Travel 2017 lists Taranaki as one of its top 10 regions, placing second to Choquequirao in Peru.
The annual book highlights the top countries, cities, regions and best value destinations that Lonely Planet's experts recommend travellers experience.
Read more: The Herald's Taranaki Travel archive
In the book, Taranaki is described as having a "deliciously offbeat new gallery", and being home to "a magnificent hiking trail" in Egmont National Park.
Outgoing New Plymouth mayor Andrew Judd said he wasn't surprised at the region's inclusion.
"I'm just absolutely stoked to hear that," he said.
"That's fantastic news, and just shows all the work of my predecessors and my time and I'm sure those that follow has come together to prove that we are a great little place."
Taranaki's diversity and "ability to punch above our weight" made the area special, according to Judd.
"It's locals pulling together to open a world-renowned art gallery, which you might not expect to see in other regions.
"There's the rural lifestyle, affordable living, great schooling, all those things you'd think of as small town New Zealand."
Any potential visitors were advised to make an immediate beeline for the region's jewel in the crown, Mt Taranaki.
"We're proud of our maunga, our mountain, the beacon of the history of the area and its beautiful scenery.
Coming in second "shows there is more work to do", Judd said.
"We've just got to convince New Zealanders to come visit."
The news caps off a big couple of days for Taranaki after three of the homegrown Barrett brothers were named in the All Blacks touring squad.
Judd said it was a sign that Taranaki was "coming of age".
"Move over Auckland, Taranaki has arrived."
New Zealand also ranks second for Family Adventure Destinations, while Whare Kea Lodge & Chalet in Wanaka is No 10 in the Best Places to Stay.
Bikepacking the Alps 2 Ocean Trail running from Aoraki Mt Cook to Oamaru is one of the top five travel trends.