Air New Zealand's Grabaseat is celebrating its 10th birthday today with 1000 tickets for $10 on domestic flights up for grabs.
The promotion also includes thousands of cut-rate fares for international destinations and flights within the country for less than $39.
The promotion is for travel across ten days in January and will run until all seats are sold.
Annabelle Fowler, general manager of market development and retail sales at Air New Zealand, said Grabaseat had experienced phenomenal growth since its creation in 2006.
More than 28,000 people visit the site on average each day.
"Customers have taken up more than 1.8 million Greenlight Deals over the past 10 years, covering some 840 million kilometres. That's equivalent to more than 1000 return trips to the moon or 23000 return trips between Auckland and London."
She said it's the spontaneity of Grabaseat that resonates with people.
"We've had seats sell out in minutes and know the deals have inspired thousands of impromptu getaways and have given many people the chance to see more of family and friends."
Earlier this week Grabaseat took to the streets to celebrate its milestone birthday, planting a supersized cake in Auckland's Takutai Square in Britomart.
Punters could burrow for birthday surprises including return international and domestic flights for two.
Grabaseat is famous for its inventive promotions, previously pranking customers on April Fools' Day with its 'grab a seat' deal where the website advertised actual furniture including cane chairs and ski lifts, 'Septemperature' where Grabaseat fares were determined by local temperatures during September last year, and offering a range of themed packages with flights as low as $1.