Queentown is a mecca for the world's wealthy, who need experiences and accommodation to match.
A rock concert high in the mountains. A Champagne crawl with guests transported by helicopter. A silver-service dinner under a remote waterfall.
These are the stuff of Lotto-winning dreams. Except in Queenstown, they are the increasingly common requests of affluent visitors flocking to New Zealand's premiere playground.
According to Jacqui Spice, the country's leading tourism operator catering to the super-rich, they're coming from the United Arab Emirates, Saudi Arabia, North America, China, Germany and Australia.
They are members of a royal family (and their entourage) or wealthy business tsars. They are part of that exclusive 1 per cent club, and they're spending up large celebrating milestone birthdays or wedding anniversaries. Or just because they can.
It's nothing for them to drop $150,000 on a five-night stay. And that's just for somewhere to lay their heads.
They may spend another $200,000 on exclusive experiences like those described above.
One guest recently left with a half-million-dollar piece of art in his expensively-tailored luggage.
But don't just take Spice's word for it. Annual visitor spend in the stunning southern resort is skyrocketing.
At year-end March 2015 it was $1.68 billion - up 18 per cent on the previous year. And the international component rose even faster, up from $944m to $1.18b.
Spice has been called a dream weaver. She heads the aptly named Touch of Spice, a Queenstown-based curator of the most exclusive experiences money can buy.
The wealthy are coming to Queenstown because it has fast become an iconic destination, she says. A bucket list town.
"We have amazing scenery, and the remoteness allows our guests to get away from it all. But we also have the glitz and glamour, with great restaurants, fine wines and great nightlife and restaurants."
And then there are those experiences.
"They want to be choppered to Fiordland, to catch some crayfish in Doubtful Sound. Then they'll be taken to a mountain top where it's cooked on a barbecue and eaten with a beautiful table set.
"Or they might go off-roading in Skippers Canyon, or hunting or flyfishing with private guides on a high country station.
"These are really personalised experiences, with a uniquely New Zealand flavour."
With the growth in affluent visitors comes a corresponding increase in luxury accommodation.
Touch of Spice has access to private villas and lodges ranging from $500 to $30,000-plus a night. All of them are luxuriously appointed, and have magnificent views.
Fancy being in town? Choose the three-bedroom central apartment Taimana (from $850 a night). Turn on the electric fire and lose yourself in the stunning views across Lake Wakatipu. It is popular with friends enjoying a weekend on the slopes and in the restaurants.
For those with deeper pockets, there's the divine Copper House ($20,000 a night, five-night minimum stay). From the copper-lined exterior for which it is named, to the stunning lake and mountain views, it has all the mod cons, including a cinema room, hot tub and gym.
Or there's The Lodge at the Hills (from $20,000 a night, minimum three-night stay).
There's amazing art, a grass tennis court and a swimming pool and spa. But it's the access to the private, par-three golf hole that only lodge guests can play that might swing it.
And about that rock concert? Spice is working on it.
Her guests want it on Cecil Peak, an almost 2000m-high mountain with incredible views of the Wakatipu Basin. The occasion? To surprise a group of 20-30 friends.
"We would have to chopper-in the band, the stage and their gear. As well as the guests. It's a big job."
And the band? "Well, I know which one they want. . ."
If anyone can make it happen, Spice can.