Hamish Fletcher

Hamish Fletcher is a business reporter for the NZ Herald

Telco ad stoush gets High Court date

File photo / Brett Phibbs
File photo / Brett Phibbs

Telecom and Vodafone's stoush over an allegedly misleading ad campaign is scheduled to go before a High Court judge in a fortnight.

Telecom, the country's biggest phone company, is claiming aspects of Vodafone's new "SuperNet" advertising is misleading to consumers and a breach of the Fair Trading Act.

Telecom wants the campaign changed or pulled and has filed an injunction application in the High Court on Thursday. This application will be heard on Monday August 19, a Telecom spokesman said today.

The advertising describes Vodafone's infrastructure "as the best fixed-line network".

NZ Herald understands Telecom also takes issue with Vodafone calling its cable network in Wellington and Christchurch "ultra-fast broadband".

This network was previously owned by TelstraClear, which Vodafone bought last year.

Last Friday Vodafone issued a statement saying it would defend the campaign: "We stand behind the Vodafone SuperNet campaign. We are confident in what we are communicating and we will be defending Vodafone SuperNet in court."

© Copyright 2014, APN New Zealand Limited

Assembled by: (static) on red akl_n3 at 30 Aug 2014 09:25:01 Processing Time: 488ms