Candy Crush developer trademarks 'candy'

A scene from the addictive game, Candy Crush.
Photo / Creative Commons
A scene from the addictive game, Candy Crush. Photo / Creative Commons

The British video game maker behind Candy Crush Saga has defended its decision to trademark the word "Candy".

King made the move last year in the European Union and has filed for a similar trademark in the US to try to stop rivals cashing in on Candy Crush's success.

Chief executive and co-founder Riccardo Zacconi insisted the firm is not trying to control the global use of "candy".

He said on the King website that having a trademark doesn't allow the company to do that anyway.

Candy Crush records 700 million sessions a day and racks up estimated daily sales of US$850,000.

- AAP

Get the news delivered straight to your inbox

Receive the day’s news, sport and entertainment in our daily email newsletter

SIGN UP NOW

© Copyright 2016, NZME. Publishing Limited

Assembled by: (static) on production apcf04 at 07 May 2016 01:58:12 Processing Time: 865ms