Who needs dancing girls when you have Super Rugby grinch Martin Devlin?

The Radio Sport morning host, previously an outspoken critic of the southern hemisphere rugby format, has been given a starring role in the new Super Boom Boom ad, playing the grumpy media guy that hates change.

And he plays it so well.

Check out the sneak 15-second teaser of the ad that will "see white-guy dancing take over the world".

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But now that he's been courted by the rugby powers, will Devlin continue to express his concerns or has he completely sold out?

"Last year, I was a little apprehensive," he concedes. "But this year, I've chequed (sic) in - this year's competition will be off the hook ... and off the chain."

Can't wait for the 60-second version, out soon.