Men with abs in their undies is not the first thing you think of when you think fashion week.

But that's exactly what Jockey's fashion show was all about last night. Undies. And abs.

Instead of models, the Kiwi underwear company uses rugby sevens players to model their underwear.

Which is a very good idea, because rugby sevens players have abs.

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All Black Sevens players Sam Dixon, Lote Raikabula, Regan Ware, DJ Forbes and Scott Curry showcased designs by Jockey on the runway tonight.

The Bachelor's Matilda Rice was also there, saying she was "excited and extremely nervous" about walking around in tight whites.