The UK's most successful female Olympian has been forced to defend her sister after a television interview following the British team's success at the Rio velodrome.
Laura Trott secured a place in the record books when she won the Women's Omnium event making it her fourth gold medal and earning her the top female Olympian title.
Her joy at winning was magnified by the fact her fiance Jason Kenny, who also represents Great Britain, took his sixth gold medal in the Men's Keirin event putting him on par with UK cyclist Sir Chris Hoy with a record number of golds.
The two medals won within minutes of each other sparked a media frenzy surrounding the darling couple of the Games.
However, it turned nasty after Good Morning Britain's interview with Laura Trott's sister Emma saw her branded "bitter" and "jealous" of her sibling's success.
Emma Trott, who lives in New Zealand and works as a personal trainer, told the UK morning show she was working while her sister took out the gold.
"I was working, so I'm self employed, so if I don't work then I don't make no money" she said.
"I turned up to one house and he just looked at me and said 'Emma, it's on the TV."
"I had a few tears in my eyes, which was a little bit embarrassing when you're in front of a client."
She also said it was incredible to think back to moments before her sister was an Olympic champion. The pair took up cycling as children following the lead of their mother who did it to lose weight.
"It's incredible the amount that you go through, and the mental toughness, the stress, the anxiety, the can't have the Christmas dinners etc. Sport is the only thing you do 24 hours, seven days a week, everyone else gets weekends, that doesn't exist for a full time athlete," she said.
However her understated delivery sparked criticism she was bitter about her sister's success. Some on social media branded her "jealous" and said it must be "cold in her sister's shadow".
Get the violins out for Emma Trott, maybe a crowd funder for a thick blanket? It's obviously very cold in her sisters shadow #jealous— Tom Howarth (@Sirbobbyliveson) August 17, 2016
Someone needs to tell Emma Trott that there are more flavours than salty. Jealousy is ugly.— Anthonyyy (@AnthonyKicks) August 17, 2016
The criticism was swiftly smacked down by the Olympian herself who said Emma was one of her "biggest supporters" and an idol for her growing up.
1/3 Reading some nasty messages re my sister this morning.. Bitter, Jelous? If only you people knew! She is one of my biggest supporters— Laura Trott (@LauraTrott31) August 17, 2016
To me I am just her sister! I am not a 'hero' a 'celebrity'.. Shes been there for me through thick and thin!! She was my idol growing up..— Laura Trott (@LauraTrott31) August 17, 2016
Yes she was working while I raced! I'm sure a lot of people who care about me were? I love my sister to the moon, so all u nasty people #shh— Laura Trott (@LauraTrott31) August 17, 2016
I love you @EmmaTrott1989 thats all that matters right X— Laura Trott (@LauraTrott31) August 17, 2016
Plenty of others told Laura not to worry about the negativity online. Twitter user Deb Anderson said "Ignore, there are some total Muppets on social media. All of them cowards. Success brings out the worst in Jealous people."
While user Adam Thomas also replied: "Ignore them Laura, done feed the trolls!!! What an amazing achievement for you and your family! #gold."
@LauraTrott31 Laura pls don't waste your breath on nasty online comments. You (& the old man) are superstars and have made us all so proud.— Jonny Gould (@JonnyMGould) August 17, 2016
@LauraTrott31 these sad people clearly have nothing going on in their lives. Ignore em— Rammyrascal (@rammyrascal) August 17, 2016
Emma Trott has been in demand for news on the golden couple throughout the Games and previously joked she would "start to charge" her sister for all the interviews she was doing.
Starting to charge @LauraTrott31 for all the media work in doing!— Emma Trott (@EmmaTrott1989) August 14, 2016
Being in New Zealand thought j would avoid the media storm of Laura and Jason.. Seems not... Always happy to talk about @LauraTrott31— Emma Trott (@EmmaTrott1989) August 15, 2016
Oh my!! I do love my little sister! Let's remember @LauraTrott31 is only this good because of years of eliminations at Welwyn Track League!— Emma Trott (@EmmaTrott1989) August 15, 2016
Wishing the smaller uglier one of the family @LauraTrott31 heaps of luck tonight. I'm working so updates would be great ;-)— Emma Trott (@EmmaTrott1989) August 16, 2016
And who can blame the UK public for being obsessed with the story of the two Olympic lovebirds. Let's just take a moment to say "awwwwww" at how they must be feeling right about now.