Eddie Jones has reacted with fury to the "demeaning, disrespectful and disgusting" treatment of England in Australia, saying it will only further motivate the tourists ahead of Saturday's Test in Melbourne.
The Australian objected to a vulgar and inappropriate question laced with sexual innuendo asked by former Wallabies flanker Steve Hoiles in the post-match press conference in Brisbane on Saturday night.
Jones is also fuming with a sneering television advert used in the lead up to the Test match won 39-28 by England at Suncorp Stadium.
"You've seen the promotions ... and the kind of questions we get," Jones said.
"It's quite demeaning and disrespectful to the team, so we're not going to let this opportunity pass.
"Without a doubt we've been disrespected. You get that sort of ridiculous question from Hoiles.
"The team has been disrespected. I'm not worried about myself, I can handle myself."
Hoiles waited a few minutes into Jones' press conference to ask a question.
"You seem to be in the press a bit more than Donald Trump this week," Hoiles said.
"And the lads were pumped up, there was a bit of moisture out there and I think you and Glen (Ella) had a good moment, looked lubed up and a fair bit of shrinkage. How did you enjoy that moment with your old mate Glen up in the box?"
Caught off guard, Jones said: "Sorry? Repeat the question mate, I don't like the tone of the question mate ... are we not allowed to enjoy a win mate?"
In the trailer shown repeatedly in the build-up to the first Test, pundits including Tim Horan and Phil Kearns mockingly highlighted past English failures and declared a successful series for the World Cup finalists a foregone conclusion.
Former Australia hooker Kearns branded Jones "fanatical" last week and claimed any success England enjoy under his guidance will be short term only.
"I'm sure they are all going to be lining up this week. There has been a row of ex-Wallabies so far - you've had Hoiles, you've had Simon Poidevin and you've had Kearns," he said.
"David Campese has got to be somewhere. He's coming for sure. I can see next week something is going to happen."
Jones insists that while England are entitled to enjoy a special moment in the nation's rugby history, their senior players will ensure that all focus is trained on Saturday's potentially series-clinching showdown at AAMI Park.
His comments follow earlier complaints about his treatment by immigration staff after landing at Brisbane Airport to begin the tour.
"I just went through immigration and I got shunted through the area where everything got checked. That's what I'm expecting mate," Jones said.
"Everything that's done around the game is going to be co-ordinated. All co-ordinated to help Australia win.
"We've got to be good enough to control what we can control."