Steven Adams is making headlines in an unlikely corner of the world.

The BBC is reporting the Kiwi centre, with the long, ragged hair and handlebar moustache, is fast becoming the star of the NBA playoffs.

While Russell Westbrook and Kevin Durant have guided the Oklahoma City Thunder to a 3-1 lead over the Golden State Warriors in the western conference finals, the BBC believes they were eclipsed by Adams in their game four win.

It's singled out Adams' one-handed bullet pass to Andre Roberson just before halftime as a magic moment.

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The young fan dressed up as Adams before game four has led ESPN to run his many doppelgangers on its website.