Conor McGregor may be sporting a fierce new no-frills buzz cut but make no mistake, the UFC featherweight champion is very much a member of the camp that believes if you've got it, flaunt it.
As Irishman McGregor continues to share snippets of his hard grafting preparations to take on Rafael dos Anjos for the organisation's lightweight crown, he's definitely not skimping on his bling.
McGregor showed off a £280,000 (NZ$610,000) white Lamborghini Aventador shooting flames from a custom exhaust while it's V12 engine roars, and explains on Instagram why sharing his success is so important as a motivational tool.
"I'm not trying to rub it in posting these," he says. "We don't even have these at home. I am blessed.
"I celebrate and reward each of these good moments with more hard work and effort. And through this I receive more good moments.
"Nice things in life are motivating. They are designed to push you further. Embrace them. Use them as motivation and you will have them."
There's no hint of McGregor losing focus ahead of his March 5 bout at UFC 197 though, with his training maintaining its intensity if the ambitious fighter's social media persona is anything to go by.
His latest posts include shadow boxing in front of the mirror with Tupac's Gangsta Party blaring in the background and beating up on a heavy bag with the car not-so-subtley in the background.
While it's not confirmed if McGregor has bought, rented or borrowed the flaming white supercar, he has form for splashing out big ahead of a major fight - he bought a BMW i8 and a Mercedes-Benz for around £307,000 ahead of his 13-second title-winning fight against Jose Aldo.
The Irishman is now attempting to become the first to hold two UFC belts at the same time.
An intriguing new plotline in McGregor's rear-view mirror is the return of UFC Hall of Famer BJ Penn to the Octagon, coming out of his July 2014 retirement.
Penn has joined Greg Jackson's camp and is eyeing up the featherweight belt McGregor won from Aldo at the Las Vegas Grand Garden Arena in Las Vegas, the venue he returns to in March.
"The motivation? I want to go get that 145 pound belt. That's definitely a huge motivation for me," Penn said on The MMA Hour.
While he doesn't mention McGregor by name, the pulling power of the Irishman - who's hugely popular in not only Ireland and the UK but in the States - and the money associated can't hurt.
Success in his mission would make him a three-weight champion.
"I believe with Greg Jackson's help I can get that done, and that I can walk away the only man with three titles in three weight divisions," Penn said.