All Black Sam Whitelock towering over a tiny Prime Minister John Key - it's the photo everyone is talking about, but just how was it taken?
Using a 16mm wide-angle lens, veteran Herald photographer Mark Mitchell explained, can create an unnatural perspective.
"Which is what has happened here," he said.
The photo - taken by Getty Images photographer Phil Walter in the Twickenham changing room after the All Blacks' 20-18 semi-final win over South Africa on the weekend - is being used by news outlets around the world.
"Whitelock, who is a big unit, is closer to the camera, and Mr Key is not completely up off his feet," Mitchell, who has been with the Herald for over 28 years, said.
"I have to admit at first glance I thought it must have been doctored, but on closer inspection I think it is just a combination of the photographer's low position and the wide-angle lens.
"I'm guessing the photographer was crouched, and probably squeezed into a tight space, to get pictures of McCaw with the Prime Minister, when Whitelock appeared."
To demonstrate his point, Mitchell - who is a similar height to Mr Key - produced a photo of himself alongside Kiwi NBA giant Steven Adams.
The image - which shows 7ft (2.13m) Adams completely dwarfing Mitchell - was another example of what a wide-angle lens can create, he said.