John Weekes

John Weekes is a reporter for the Herald on Sunday.

What up Dogg? Good luck to All Blacks

Snoop Dogg shouted out to the All Blacks during the Rugby World Cup.
Photo / Supplied
Snoop Dogg shouted out to the All Blacks during the Rugby World Cup. Photo / Supplied

Fame and fortune turned an American rapper into an All Blacks fan - for at least seven seconds.

Internet traffic briefly lit up when Californian rapper Snoop Dogg broadcast a 7s goodwill message to the All Blacks during their victorious World Cup campaign. Decked out in his corporate patron's clothing, Snoop said: "What up Dogg? Good luck to the All Blacks. Special shout-out from your boy Snoop Dogg and the peoples at adidas. Be original."

Concert promoter Layton Lillas said getting such a musician to endorse anything usually involved high fees. "It'd have to be worth US$100,000 for him to even lift a finger." But adidas public relations manager Sherryl Arneil said Snoop was part of the company's "family" which included stars such as Katy Perry, and he wasn't paid extra.

john.weekes@hos.co.nz

- Herald on Sunday

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