Auckland-based blogger Isaac Hindin-Miller is developing a substantial following. Photo / Supplied

Auckland-based blogger Isaac Hindin-Miller is developing a substantial following. Photo / Supplied

Welcome to your worst fashion nightmare. That is, it's your worst nightmare if you're one of those people that always wonders where the clothes for more mature women are hidden and why all the models you ever see in magazines and on runways appear to be aged around 12.

Because there is a new voice making its presence felt among online fashion opinions - and that is the blog of the precociously well-dressed teenager.

Basically these online diaries consist of young ladies, and we say "young" because one of the best known is only 12 years old and the eldest are only just into their twenties, who document their adventures in fashion.

This can include anything from commentary on the shows in Paris (that they just saw online) to analysing celebrity fashion to, like, oh you know, the coolest thing they just found down at the shopping mall. But the basis of almost all of these teen fashion blogs is the daily self-portrait, showing the writer posing in outfits she has carefully put together with a sentence or two as to where she got it and why she likes it.

Often

this is a mixture of vintage, chain store, home-made and stuff they raided from Mum's closet; these young ladies can't afford designer labels even though they may like to look like they're wearing them.

And, as frightening as it may seem to bitter old frock watchers everywhere, these websites are becoming more and more popular, as well as being taken more seriously by the fashion world in general.

You need only look at the comments made on the pages to see how popular. Your average fashion news website is lucky to get 10 readers bothering to write a comment at the bottom of any story they publish. Whereas these pubescent closet-cavorters average anywhere between 30 and 50 comments on their choice of outfit from eager viewers around the world.

Recently the New York Times wrote about this new, trendy crop of online adolescents. "Meet the next generation of style bloggers," said author Elizabeth Spiridakis. "They might not be able to drive yet, but their fashion sense is so incredible, it's actually intimidating. They fuel their own trend cycles," she adds.

At the moment, many of the most popular teen fashion blogs seem to originate in the USA. However, New Zealanders do have several of their own, including the Girl With Kaleidoscope Eyes, whose writer, Imogen, is 15 years old, and City of Petra, whose writer, Petra Benton, is 19.