Bay of Plenty's magnificent scenery has proven to be one of the perfect stages to show the world what 360-degree filming can deliver.
Tourism New Zealand and Nikon Australia have today launched a new global partnership to deliver stunning travel experiences that showcase New Zealand's spectacular landscapes using Nikon's KeyMission 360-degree camera.
The videos focus on three areas: the pristine wilderness of Doubtful Sound, the Bay of Plenty coastline and Auckland's thriving multicultural hub, including Waiheke Island.
Tourism New Zealand general manager Australia Tony Saunders said it was not surprising New Zealand was chosen to showcase Nikon's new camera.
"Magnificent landscapes and scenery and world class action packed activities make it a photographer's paradise.
"We are thrilled to be the first national tourism board in the world to partner with Nikon Australia. This is one more important opportunity to demonstrate yet another unique aspect of New Zealand, adding depth and richness to what we offer."
The Nikon partnership announcement coincides with Tourism New Zealand's launch of a photography hub, New Zealand through a lens on newzealand.com.
The hub highlights some of the photographic hotspots in New Zealand and provides details of special photography tours, walks and workshops.
Crankworx and the Waihou Springs Creek in Rotorua were included in the hotspots.