Rotorua's Turanga Merito wants all of Rotorua's best young te reo Maori singers to come to an audition this week that could see them become TV stars.
Maori Television's Pukana programme is again on the hunt for te reo Maori singers between the ages of 13 and 18 to audition for Uruwhetu.
Uruwhetu has produced several hit te reo Maori singles including those by popular group Maimoa.
Merito, the musical director and choreographer for the show, said it would be an opportunity to experience musical artist life with a rehearsal process, recording and composition of a song, and a music video to accompany it.
This year, the show will for the first time produce not one but three Uruwhetu groups.
Merito said those auditioning needed to bring their A game.
"Bring that stunning te reo Maori, which is compulsory, and a good work ethic and attitude and the options will be endless for the team and myself."
He said the show could potentially see the formation of a new te reo Maori Six60 band, a baby Black Eyed Peas or maybe the world's first reo Maori rap and hip-hop group in this age demographic.
"My mind is excited at the possibilities."
Auditions are being held in Rotorua, Whangarei, Auckland, Gisborne and Kirikiriroa (Hamilton area).
Those taking the auditions are looking for not just soloists but also duo, trio or groups with a maximum of four people.
They must supply their own instruments or sing a capella.
"If you are reading this thinking about it but might be a little whakama [shy], then don't be. It's better to regret something you tried than something you didn't."
Audition details:
Where: Lakes Performing Arts Company, 1215 Hinemoa St, Rotorua
When: Wednesday Time: 10.30am to 2pm
How: Email faye@pukana.co.nz to reserve an audition spot