A new chocolate festival has been announced for Rotorua next Easter, but the finer details remain a mystery.

The MELT Chocolate Festival will take place over four days from March 30 to April 2, 2018.

More information about the event would be announced at Pitch Night on October 25, said Alia Ryan of Boost Fundraising and Events.

"Those that come along will be the first to know the details."

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Pitch Night is organised by Rotorua X for the business community.

It was designed to help local business people - either from start-ups or established businesses - develop pitching skills and get feedback on new ideas.

Boost Fundraising and Events managed the Rotorua Christmas Parade and owned the Tummy and Tots Expo before launching the chocolate festival.

Ms Ryan revealed few details about the festival beyond a "street party" and "different chocolatiers" featuring.

"The festival will bring energy and atmosphere to the inner city over the Easter holiday weekend, with different events and activities planned each day to appeal to a diverse mix of people," she said.

Alia Ryan from Boost.
Alia Ryan from Boost.

"The name MELT, is to celebrate not only chocolate, but gives reference to the melting land and melting pot of cultures that make up our beautiful city."

Rotorua Lakes Council confirmed it was not involved in planning or funding for the event.

Organisations wishing to take part in the Pitch Night must complete an online application and only six will be selected to pitch on the night. Applications must be received by September 30.

Successful applicants will have eight minutes to impress the panel of business experts, as well as the audience with two additional minutes for questions from the judges.

An outstanding panel of judges will feature Graham Gaylard, chairman of Hamilton founder Incubator SODA; Reuben Woods, founder of Woods Brand Innovation; Bill Murphy, executive director of angel investment organisation Enterprise Angels and Michelle Templar, chief executive of Destination Rotorua. Rotorua Mayor Steve Chadwick returns as head judge.

The winners will share the prize pool of more than $10,500 in business support services including business training, business coaching, co-working desk, branded bottled water, advertising, legal and HR advice.

To apply to pitch or RSVP to be in the audience go to www.rotoruax.nz or email connect@rotoruaX.nz.