People will be able to rally together this weekend and raise money for a cause which is dear to many people's hearts.

The Rotorua Vintage Car Club is holding a Daffodil Rally for cancer on Sunday.

Today is Daffodil Day, the Cancer Society's biggest annual fundraiser.

Rotorua Vintage Car Club member Cliff Wickham says the Daffodil Rally for cancer is a new event that has been initiated by the Vintage Car Club of New Zealand.

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He says anybody with any vehicle can take part, and people will be able to contribute to the Cancer Society while having a bit of fun at the same time.

"We've lost so many friends and relations over the years, it is a great cause and deserves support.

He says he does not think anyone in New Zealand could look far without being affected by it - "it's not a nice thing".

Cliff says it will be a fun ride where people can see what they do in the Vintage Car Club.

He says the club is about meeting new people and going places you wouldn't normally go.

It will be a drive of about an hour and people can just turn up on Sunday, 10am, at Mitre 10 car park.

It will cost $10 a car and all the money will go to the Cancer Society.

The Rotorua Vintage Car Club also delivered pre-ordered daffodils to local businesses on Tuesday.

Cliff says there were about six or seven cars involved and they delivered about 40 daffodils each.

He says the club found out the Cancer Society had been paying couriers to deliver the pre-ordered daffodils and so they offered to make a day of it.

The Cancer Society, which launched its iconic Daffodil Day fundraiser nationwide in 1991, says more than 22,000 people are diagnosed with cancer every year - a number which is only set to increase.

Judy Gould, Waikato/Bay of Plenty Cancer Society chief executive, says they have seen significant progress in reducing the impact and incidence of cancer through improved support and medical treatments.

"But the number of people diagnosed with cancer each year is increasing which means we too are supporting more people and their families through their cancer journey."

She hopes the bright yellow daffodil, which is a symbol of hope for Kiwis affected by cancer, will remind people to give generously today.

"From providing free support to people with cancer and funding research, to helping Kiwis reduce their risk through education and advocacy; every dollar makes a difference for for the one in three New Zealanders affected by cancer."

People wanting to support the Cancer Society can make a donation to it throughout the month at daffodilday.org.nz or through collection boxes in schools, community groups, local businesses and at any ANZ branch.

Donations can also be made through street collections today.